Archive record from the 2025 season, published Feb 12, 2025. Retained for the historical record; it does not describe the current 2026 programs.
Katherine Legge has added SIRP AI and El Bandido Yankee Tequila as sponsors for the Ride the ’Dente 200 at Daytona International Speedway on Saturday, February 15, 2025. She will drive the No. 23 SPS Chevrolet SS in the ARCA Menards Series opener, her first superspeedway race in a stock car.
Legge will also host a live recording of her newly launched "Throttle Therapy with Katherine Legge" podcast at Dave & Busters Daytona on Friday, February 14. The fan event runs from 5 to 8 p.m. at 1507 Cornerstone Blvd, Daytona Beach, FL 32114, bringing together Legge, SIRP AI, SPS, Dave & Busters, iHeart Radio and El Bandido Yankee.
The Daytona race starts at noon ET and covers 80 laps, or 200 miles, on the 2.5-mile superspeedway. FOX and the Fox Sports App will carry the race, with radio coverage on MRN and ARCARacing.com.
SIRP AI, co-founded by John Corpus, provides real-time event analytics using artificial intelligence and machine learning. Its services help venues, sponsors, promoters and organizers analyze audiences and plan events, with ticketing-platform integration and service tiers for events of different sizes.
El Bandido Yankee was founded by former professional athletes Jim Bob Morris and Chris Chelios. Its tequila is made at El Viejito Distillery in Atotonilco El Alto, Jalisco. The company works with nonprofit S.A.C.R.E.D. to support rural Mexican communities.
The entry extends Legge’s relationship with Chevrolet and her move into NASCAR stock car racing. Her career spans street circuits, road courses and ovals, including the Indianapolis 500, IMSA endurance events and the Pikes Peak Hill Climb.
I'm excited to represent SIRP AI and El Bandido Yankee Tequila at Daytona for the ARCA 200. SIRP AI's commitment to innovation and moving the entertainment industry forward across all verticals with new technology aligns well with my commitment to progress in motorsport,
I'm also looking forward to bringing my podcast to fans in partnership with Dave & Busters and El Bandido Yankee Tequila. As a health-conscious athlete, I love how clean and tasty their tequila is and look forward to connecting them with my fans.
SIRP AI is proud to announce our sponsorship of Katherine Legge for Daytona ARCA 200. We believe Katherine is the most dynamic driver in motorsport today. She embodies innovation, inclusion and the competitor's spirit, which are the core values our own company was founded on. Motorsport is the perfect vertical for our technology to make a difference. We're proud and excited to support Katherine and to share our business with changemakers like her,
SPS is another incredible partner that I'm excited to be working with. Since day one, we have been operating in lockstep. Their professionalism, attention to detail, and efficiency at getting the best results is outstanding. We had such a great test, and they have been awesome since the inception idea of running Daytona, all the way up to race weekend. Having the opportunity to drive in such great equipment that's supported by such a talented team cannot be understated. I'm excited to have their support for my first foray into superspeedway racing in a stock car.
Event: Ride the 'Dente 200 at Daytona (ARCA Menards Series) · Start: Noon ET · Laps: 80 Laps | 200 Miles